The Project

Oaklin Lane is a new multi-location pediatric therapy clinic currently operating in Texas. With aspirations to be a national brand and the strategy to make it happen, Oaklin Lane needed a fresh, standout brand identity and website.

The founders of Oaklin Lane purchased an existing office, formerly Excel Pediatric, and kept a lot of the existing team. This new brand had to reflect the heart and soul of the people while moving into its bold vision.

My Role:

• Verbal Identity: Brand Positioning, Pillars, Voice + Messaging

• Website Sitemap + Content Development

• Website Story / Copywriting

• Project Management

The Goal:

• Establish Brand

• Build + Launch Website

• Brand Awareness

The Outcome:

• Vibrant + Clear Brand

• Approachable + Scalable Website

• Very Satisfied Customers

Brand Verbal Identity

Client Feedback

“You built something that actually feels like what we set out to create.. warm, credible, and completely unique. As the person responsible for putting this brand in front of the world, I can tell you that what you handed us today gives me every tool I need to do that with confidence.”

Oaklin Lane Team

Explore the new Oaklin Lane website to see the new brand voice in action! Visit Oaklin Lane